✨ Can You Really Be More Than One Archetype? Hell Yes.

You took the Larkflow Posse Brand Archetype Quiz, got your result, and maybe thought: “Wait, I’m also kinda that one too.” 

Or maybe you're still not sure what branding even is, or why it should matter to artists, witches, healers, and small business weirdos like us.

 This post is for you.

We’re going to dive into what it means to be a multi-archetype, how branding is about honoring your evolving truth — not boxing yourself in — and why understanding your core values might actually help you pivot careers, change your niche, or even leave capitalism behind entirely. 

No jargon, no guru speak. Just grounded wisdom, a little snark, and a lot of love

🔮 You Are Not a Niche — You're a Living System

Let’s get this straight: you are not a static “ideal client avatar.” You are not a LinkedIn tagline. You are a constantly changing human being — shaped by your environment, trauma, healing, and desires.

That’s why the idea of being just one archetype is kinda nonsense.

Brand archetypes aren’t labels. They’re mirrors — tools to help you witness and organize your expression in a way that builds resonance with others. And guess what?

Multi-archetype branding is the future.
It reflects how people actually show up — messy, layered, nonlinear.

A flower slowly coming into bloom.

🌱 What It Means to Have Multiple Archetypes

Maybe you got “Tender Anarchist” but felt deeply pulled toward “Forest Oracle.” That doesn’t mean the quiz got it “wrong.” It means you’re complex. And that’s actually good news.

Here’s how to think about it:

  • Primary Archetype = the way you lead and tend to show up when grounded and in flow.

  • Secondary Archetype(s) = the flavors and tools you draw from in different seasons or contexts.

For example:
🪞 A Creative Goblin might be known for chaotic brilliance and color — but when launching a new offer, they might borrow from the Joyous Technician to structure their process.
🌿 A Visionary Witch might usually operate from intuition and possibility — but when burning out, they may long for the grounded consistency of the Alter Builder.

This doesn’t make you fake. It makes you wise enough to adapt

🧠 Three Takeaways for Living (and Branding) as a Multi-Archetype

1. Your Brand Is a Compass, Not a Cage

Your brand should point you back to your values and principles. These are the things that don’t change — even when your work does.

Ask yourself:

  • What am I really here to disrupt or heal?

  • What do I refuse to compromise on — even if it’s “bad for business”?

If your archetype mix helps you answer those, it’s doing its job.

BOLD REMINDER: If you feel boxed in by your “niche,” your niche isn’t aligned. Start from your values, not your product

2. You Get to Change (A Lot)

Here’s something the boss bro crowd doesn’t tell you: pivoting is healthy. Whether you change your career path, launch a new modality, burn it all down and start again — that’s not a failure of branding. That’s integrity in motion.

Your archetype mix is a map to your inner ecosystem — not a corporate strategy.

Anti-capitalist PSA: Branding is not about building a persona that performs success. It’s about aligning your outer work with your inner truth — even when that truth evolves.

3. Content Gets Easier When You Know Your Mix

Once you understand your main and secondary archetypes, content creation stops being torture and starts feeling like storytelling.

Try this:

  • Let your primary archetype shape your tone and point of view.
    (Are you bold and punchy? Dreamy and slow? Nerdy and playful?)

  • Let your secondary archetype guide your content format or cadence.
    (Are you more of a step-by-step carousel person or a long-form blog witch?)

Still stuck? Try mapping your top 3 archetypes to different seasons of your business. Let them rotate as needed.

🌀 You’re Allowed to Make It Weird (and Change Again Later)

Here’s your permission slip: You don’t have to “figure it out” once and for all.

Most mainstream branding advice was written for cishet white men in tech, not you.

You are allowed to have layers. You are allowed to shift. You are allowed to brand yourself based on what feels true — not what feels marketable.

When you stop chasing a clean aesthetic and start grounding in your own clarity and rhythm, your people will feel it. And they’ll stay

Women dancing at sunset.

🧘🏽 Somatic Integration Prompt:

Take 5 minutes. Put one hand on your heart and one on your gut. Breathe. Ask yourself:

“Which parts of me are trying to lead right now?”
“Which ones need permission to show up more fully?”

Then, write for 10 minutes:


If I could show up exactly as I am in my business, what would I stop doing? What would I create instead?

So, yes — you can be more than one archetype. You can be layered, evolving, nonlinear, and still build a brand that feels like home. That’s not chaos — that’s authenticity. It’s you making space for your whole self in a world that often wants you flat and marketable.

Whether you're just beginning to explore your brand, or you're deep in your healing/business journey and need permission to change your damn mind, let this be your anchor:

You are your brand. You are your values. You are enough. Full stop.

We built these archetypes to help people like you build weird, wise businesses that honor your humanity — not erase it.

Next up in this series? We’ll be digging into how to actually use your archetype(s) to create aligned content — without selling your soul or burning out.
👉🏽 Stay tuned or hop on our email list if you’re not already there. Let’s build it weird, together.

Feel free to always write me at larkflowposse@gmail.com with any of your thoughts! I love meeting our readers and helping where I can too. 

Your new branding guide, 

With gratitude,

Brook 

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